To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible
Harvard Business Review
AUGUST 16, 2017
The great Argentinian chef Francois Mallmann, featured on Netflix’s documentary series Chef’ s Table , left the comfort of his restaurants to cook in the wild in Patagonia, with no kitchen or sous chefs, traveling with a group of young novices who have little or no experience.
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