CTO Enterprise Architecture Marketing Technology 
Harvard Business Review
AUGUST 16, 2013
I''m often struck by how many articles exclusively focus on new or emerging technology and their productivity or efficiency effects. Every discussion on the role of IT and CIOs should start with the question: "What are the potential uses of this technology that will guarantee we stay in business?" Generating Top-Line Growth.
Harvard Business Review
FEBRUARY 4, 2014
CIOs, tasked with turning technology into revenue, are themselves pounding the table demanding better requirements for Big Data initiatives. In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. and how they work together.
Expert insights. Personalized for you.
8 
Let's personalize your content