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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

Companies that can successfully implement Continuous Development throughout their organization will find dramatic strategic benefits, including: Faster time-to-market. And that satisfaction leads to a more attractive work environment in a competitive talent market. Customers enjoy the benefit of new features sooner.

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What It Takes to Become a Great Product Manager

Harvard Business Review

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

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Do You Have the IT For the Coming Digital Wave?

Harvard Business Review

Cloud-based services are also now being bought directly by functions like HR and marketing, resulting in IT losing its control over technology purchase within the organization. But with this essentially IT-centric model, dynamic connections with global business units, marketing, brands and external partners remain difficult to develop.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?