Customer Intimacy and Tactics - Leadership Digital

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Customer Intimacy

Tactics

Embracing Digital Change Requires a Clear Strategic Focus - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. They remain tactical in approach and lack a cohesive strategic focus. Digital transformation requires new strengths.

Technology

Technology CIO Content Customer Intimacy

Win the Attention of Your Distracted Consumer

Harvard Business Review

MAY 29, 2013

But here are some examples of how brands are meeting the challenge: Develop customer intimacy. Every strategy begins with an understanding of your target customer. But, particularly for the most loyal customers, mobile can be a powerful way to engage with and influence consumers in close company to potential purchase moments.

Customer Intimacy

Customer Intimacy Retail Brand Tactics

Embracing Digital Change Requires a Clear Strategic Focus - SPONSOR CONTENT FROM DXC TECHNOLOGY

Win the Attention of Your Distracted Consumer

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