Remove Customer Loyalty Remove Diversity Remove Godin Remove Influence
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A dozen books to own and read – at least once.

Strategy Driven

How to Win Friends and Influence People by Dale Carnegie. Small is the New BIG by Seth Godin. One of many Godin books that should be in your library. Jarvis compares what Google would do to diverse industries such as hotels, restaurants, schools, and the media. Written just two years later, this book is an unknown gem.

Books 56