Lafley’s P&G Brand Cull and the 80/20 Rule
Harvard Business Review
AUGUST 4, 2014
Instead of focusing on innovation, as he did during his first tour as CEO of the world’s largest consumer packaged goods firm, Lafley is now innovating on focus. represent an innovation repudiation of Lafley 1.0? But the “new and improved” game changer offered a heuristic that may reveal a lot about P&G’s analytic and innovation future. innovation. Will P&G innovation dynamism tomorrow come more from initiatives supporting the core?
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