Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

“Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” ” Choosing to lead and manage in accord with that empirical insight has enormous organizational and operation repercussions. A new generation of 80/20 analytics to support its 80/20 brands will invite a similar refocus on organizational and operational 80/20s for investment.

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