Decentralization Innovation Mass Marketing Operations 
Harvard Business Review
SEPTEMBER 14, 2011
In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. Decentralize and empower global R&D units.
Harvard Business Review
JANUARY 11, 2017
The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. These companies can’t ignore sustainability.
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