The Stakeholders You Need to Close a Big Deal
Harvard Business Review
JULY 11, 2014
Cool new technology, new market for AT&T, competitive pressure, etc. A champion, by definition, is deeply invested in getting the deal signed, and the key to working effectively with him is to focus on collaborating to convince the decision maker to say “yes.”. The decision maker at AT&T was CEO Randall Stephenson.
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