Creating A Customer-Centric Culture – The Disney Way
Tanveer Naseer
JULY 26, 2016
Heskett published their 10-year research project – “ Corporate Culture and Performance ” – in which they compared companies that intentionally managed their cultures to similar companies that did not. As we write in “ The Disney Way 3rd edition ”, “a story is for Main Street; a mission is for Wall Street”. In 2005, J.
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