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Don't Anesthetize Your Colleagues with Bad Writing

Harvard Business Review

And remember what George Washington said when questioned about the fallen cherry tree: not "It was accomplished by utilizing a small, sharp-edged implement," but "I used my little hatchet.". But if you also throw in acronyms such as ABC ("activity-based costing"), EBITDA ("earnings before interest, tax, depreciation, and amortization"), and VBM ("value-based management"), only the accountants in your audience will follow you — you'll lose everyone else.

VBM 12