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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

Achieving coherence requires a sharpness of focus that few companies have mastered. In addition, we believe that your starting point for strategy development is what you are already great at, rather than studying the industry and market for opportunities. SD : It sounds logical to develop strategy by starting with one’s capabilities.

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Don't Anesthetize Your Colleagues with Bad Writing

Harvard Business Review

And remember what George Washington said when questioned about the fallen cherry tree: not "It was accomplished by utilizing a small, sharp-edged implement," but "I used my little hatchet.". But if you develop a strong habit of using active voice, you'll largely prevent convoluted, backward-sounding sentences in your writing.

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