Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 1, 2013

And the prescribed solution — education — is becoming increasingly unaffordable for most Americans. Around the same time, Chinese companies like Foxconn were developing less expensive approaches to manufacturing, and opening those facilities up to product designers across the globe. But the tide is about to turn.

Parcell 14

Parcell Niche Marketing Business Model Education 14

Harvard Business Review

SEPTEMBER 15, 2014

The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development. Moreover, the girls who want to play with dolls and accessories are probably not Lego’s target market. In business, this is what we call a market opportunity.)

Management 10

Management Niche Marketing Retail Marketing 10