N2Growth Blog

APRIL 20, 2010

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

JANUARY 9, 2020

You can introduce yourself and your digital marketing agency with great ease and comfort. Remain focused on your niche: You may find yourself compelled to offer your services to everyone, but you must first find out a target or a niche market. Develop Comprehensive Procedures. Focus on Your Own Branding.

Marketing 13

Marketing Tips Succession Price 13

Women on Business

JULY 23, 2015

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Niche Marketing 100

Niche Marketing Business Development Marketing Development 100

Harvard Business Review

OCTOBER 1, 2013

Around the same time, Chinese companies like Foxconn were developing less expensive approaches to manufacturing, and opening those facilities up to product designers across the globe. FedEx offered overnight delivery services in the 1970s, letting anyone ship a product anywhere, fast, at a modest cost.

Parcell 16

Parcell Niche Marketing Business Model Education 16

Harvard Business Review

NOVEMBER 28, 2012

Telling your story —and telling it well — is key to developing your digital brand in a competitive work world. But for some professions, crafting this narrative can raise ethical questions.

Brand 8

Brand Niche Marketing PR Hotels 8

Harvard Business Review

MARCH 11, 2013

That can be a powerful marketing technique if you have the market muscle to pull it off. At the moment Apple can get away with this behavior, because it so powerful in the niche markets in which it operates and it has a small array of products. Over time, openness tends to win out in the market.

Supply Chain 15

Supply Chain Open-book Software Niche Marketing 15

Harvard Business Review

NOVEMBER 5, 2018

Think here of enterprise-software developers such as Microsoft, SAP, and Oracle, who are undergoing the disruptive change to cloud-based software service. Traditional game developers facing the emergence of mobile gaming fall into this quadrant—Electronic Arts and Nintendo, for example.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

APRIL 18, 2013

This phenomenon also echoes the findings of the business writer and entrepreneur Chris Anderson, who wrote about the growing importance of niche markets in his book, " The Long Tail: Why the Future of Business is Selling Less of More." Companies like Microsoft and Google care about less common languages, but not out of charity alone.

GDP 10

GDP Company Niche Marketing Globalization 10

Harvard Business Review

MAY 1, 2015

As Levie put it: “I think that when you decide on a niche market, what you decide on what you want to be doing, do that extremely well and don’t do other things. citizenM explicitly used analogical reasoning to develop new elements in its hotels. and has entered into an alliance to roll out the concept in Asia.

Industry 8

Industry Hotels Travel Airlines 8

LDRLB

MAY 26, 2014

What he said was when you see them entering the market as these worse-but-cheaper alternatives, that’s when you needed to start really investigating what those technologies were and how they were going to ultimately replace yours. They’re going to be support; they’re going to tell other users how to fix things when they don’t work right.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

MARCH 11, 2013

That can be a powerful marketing technique if you have the market muscle to pull it off. At the moment Apple can get away with this behavior, because it so powerful in the niche markets in which it operates and it has a small array of products. Over time, openness tends to win out in the market.

Supply Chain 8

Supply Chain Open-book Software Niche Marketing 8

Harvard Business Review

JULY 28, 2011

Organic food was a niche market back then, but it did well in the San Francisco area and soon started catching on elsewhere. Now it was a huge growth market. But developing a hub like that could take years. "I'm still in touch with them, but you know they run a very different company than we do," Gretchen said.

Case Study 11

Case Study Retail Transportation Niche Marketing 11

Strategy Driven

DECEMBER 2, 2011

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in Running the business Financial People Business development Body of Knowledge The Big Picture No single branch (business component) constitutes a healthy tree. That makes it hard to market the concept as your creation.

Committee 52

Committee Learning-by-Doing Consultative Budgeting 52

Harvard Business Review

SEPTEMBER 15, 2014

The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development. In business, this is what we call a market opportunity.) The three-person board of the privately-held company is all men, led by CEO Jørgen Vig Knudstorp.

Management 14

Management Niche Marketing Retail Marketing 14

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105

Marketing Content Audience Brand 105