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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

MAY 3, 2022

History: Red Ocean/Blue Ocean is a strategy developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD. This involves the commoditization of the industry where everyone is competing primarily on price — the key goals are to beat the competition and exploit existing demand. Be the Big Fish in the pond.

Blue Ocean Strategy

Blue Ocean Strategy Tools Strategy Mauborgne

The Strategy Book

Leading Blog

SEPTEMBER 12, 2012

Strategy involves completion of goals, and the risk is the difference between those goals and the ability of the organization to achieve them.” The problem is following a plan so closely without responding to events that you will “lead the company efficiently in the wrong direction.” In a sense, strategy creates risk.

Strategy

Strategy Books Balanced Scorecard Mauborgne

Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

The Strategy Book

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