Make Serendipity Work for You
Harvard Business Review
FEBRUARY 25, 2011
Merton and Elinor Barber.). So how might serendipity help us refine our understanding of innovation? Innovation is as much about looking at the past as it is about anticipating the future. If serendipity is a capability, then how is it developed, protected and sustained? History matters. Watson and Crick did.
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