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Insourcing at GE: The Real Story

Harvard Business Review

GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. Dirk''s answer was: "We can save on transportation and be closer to our customers. GE needed to reduce new product development cycles from 3-4 years to 1-1.5 The development team was extremely cohesive.

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Building a Software Start-Up Inside GE

Harvard Business Review

Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. Bill and his team set out to develop a system that could bring all GE machines onto one efficient cloud -connected platform. Bill Ruh was selected in 2011.