Insourcing at GE: The Real Story
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. Dirk''s answer was: "We can save on transportation and be closer to our customers. GE needed to reduce new product development cycles from 3-4 years to 1-1.5 The development team was extremely cohesive.
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