Remove Development Remove Marketing Remove Niche Marketing Remove Travel
article thumbnail

Navigating the Seas of Entrepreneurship: 7 Pitfalls You Need to Avoid as a Small Business Owner

Strategy Driven

A business owner who does not take the time to set clear goals and objectives will travel in many different directions, and is more likely to waste time, money, and effort in the process. Not Performing Market Research. Not Defining Your Target Market. Consider these seven pitfalls to avoid if you want your company to flourish.

article thumbnail

3 Steps to Break Out in a Tired Industry

Harvard Business Review

The customer group they envisioned consisted of frequent travelers. So they also crossed out restaurants, bars, and conference facilities — amenities most travelers rarely use. Other hotels in] the industry create hotels that mid-week should be good for a business traveler. Replace them with new offerings found by analogy.