Direct Marketing Ethics Leadership Technology 
Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
Miles Anthony Smith
MAY 2, 2018
While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values.
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