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From Boring to Bravo: How to Revamp Your Employee Newsletter and Keep Your Team Interested

HR Digest

From catchy headlines and eye-catching visuals to interactive elements and employee spotlight features , we’ve got the tips and tricks you need to take your employee newsletter to the next level. According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent.

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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Has Email Marketing Become Obsolete?

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