Direct Marketing Industry Marketing Venture Funding 
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. How can I hold up a struggling industry as a model? Vox Media, a venture-funded publishing start-up, recently lured Ezra Klein away from the Washington Post.
Harvard Business Review
APRIL 29, 2011
We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.
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