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Publishing Is Not Dying

Harvard Business Review

After all, content isn’t an extension of marketing, it’s an extension of publishing. How can I hold up a struggling industry as a model? Vox Media, a venture-funded publishing start-up, recently lured Ezra Klein away from the Washington Post. Aren’t publishers failing?” Publishing start-ups are hot. Publishing is dead?

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Make Your Competition Work for You

Harvard Business Review

If your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

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