Harvard Business Review

MARCH 11, 2014

Start-up companies tend to cluster in industries favored by venture capitalists (like biotechnology or information technology) or ones where there are relatively low barriers to entry (like restaurants). Second, the world of start-ups is narrowly focused.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. While retailers and consumer packaged goods companies are leaders in understanding and serving their customer uniquely, no industry is closer to its customers than healthcare. Bean is embarking on a major investment in its systems infrastructure.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8

Harvard Business Review

JULY 24, 2015

That risk mitigation is their industry’s analogue of the sweeping shift away from generous corporate pension “defined benefit” plans to more tightly-controlled “defined contribution” plans like 401ks. book and journal publishing industry is still doing well , bringing in nearly $28 billion last year , a 4.6%

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

APRIL 29, 2011

If your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Strategy Driven

AUGUST 3, 2012

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). You are in the vanguard of your industry. Good will of the rest of your industry. Attraction of others into the industry. Your charges are fair and reasonable.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

MAY 6, 2011

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). Failure to prepare for the future spells certain death for businesses and industries in which they function. Good will of the rest of your industry.

Strategic Planning 78

Strategic Planning Advertising Consultative Planning 78

Strategy Driven

FEBRUARY 3, 2012

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing. Competition for customers-clients is sharpening.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Harvard Business Review

JUNE 8, 2018

” Little did they know that the business they founded, Vineyard Vines, would become a darling of the fashion industry and a household brand name around the country. Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.

Technology 8

Technology Marketing Company CRM 8