Lead Change Blog

JULY 25, 2016

I recently conducted a series of interviews of futurists in which I asked them about the reinvention of an industry sector facing considerable disruption. At one conference I attended (the Direct Marketing Association, no less!) I’ve often wondered if that company survived and still thrives today.

CEO 150

CEO Short-term Long-term Conference 150

Strategy Driven

JUNE 2, 2020

Direct marketing channel. Having an app establishes you as a reliable business, who is also an authority in the industry. Having a mobile app establishes you as an authority in your industry. The ease of using an app far surpasses that of a mobile browser, and therefore they are an attractive option for businesses.

Succession 66

Succession Customer Loyalty Download Brand 66

Strategy Driven

MARCH 19, 2020

Being known for a specific service will help you to steal a bigger chunk of the market share from larger competitors. Decide on Your Marketing Avenues. With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business.

Marketing 66

Marketing ROI Audience How To 66

Miles Anthony Smith

MAY 2, 2018

The following personal brand statement examples come from a variety of people across numerous industries and professions. Jacoway "I leverage my avid love of learning and mastery of online technology to facilitate career management for trend-setting professionals who strive to be dynamic and high achieving in their business."

Brand 68

Brand Examples Career Godin 68

Strategy Driven

MAY 29, 2015

Most industries and core business segments cannot be effectively served by one specialty. Accomplished managers want teams that give value-added, create new ideas and work effectively. To succeed, it needs to be more than an advertising and direct marketing campaign. Situations Which Call for Teams to Collaborate.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Harvard Business Review

APRIL 29, 2011

If your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. While retailers and consumer packaged goods companies are leaders in understanding and serving their customer uniquely, no industry is closer to its customers than healthcare. Bean is embarking on a major investment in its systems infrastructure.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8