Direct Marketing Industry Management Marketing 
Strategy Driven
MARCH 19, 2020
Without the proper marketing, most startups and small businesses will be doomed to fail. However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment. Complete Your Market Research. Profile Target Markets.
Lead Change Blog
JULY 25, 2016
I recently conducted a series of interviews of futurists in which I asked them about the reinvention of an industry sector facing considerable disruption. I encountered this kind of resistance in the early days of the Internet when I founded my last company, an online marketing agency, in 1998.
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Strategy Driven
JUNE 2, 2020
Direct marketing channel. You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while. Having an app establishes you as a reliable business, who is also an authority in the industry. Having a mobile app is a fantastic way to generate leads.
Miles Anthony Smith
MAY 2, 2018
Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world. .
Strategy Driven
MAY 29, 2015
Most industries and core business segments cannot be effectively served by one specialty. Accomplished managers want teams that give value-added, create new ideas and work effectively. To succeed, it needs to be more than an advertising and direct marketing campaign. Situations Which Call for Teams to Collaborate.
Harvard Business Review
APRIL 29, 2011
We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.
Strategy Driven
MAY 6, 2011
Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). Failure to prepare for the future spells certain death for businesses and industries in which they function. Management of the organization seems tired or complacent.
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