Lead Change Blog

JULY 25, 2016

I recently conducted a series of interviews of futurists in which I asked them about the reinvention of an industry sector facing considerable disruption. At one conference I attended (the Direct Marketing Association, no less!) I’ve often wondered if that company survived and still thrives today.

CEO 150

CEO Short-term Long-term Conference 150

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

AUGUST 3, 2012

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). There seems to be a need to change the direction of the organization. Management is concerned that resources are not concentrated on important things.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

MAY 6, 2011

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). Failure to prepare for the future spells certain death for businesses and industries in which they function. Management of the organization seems tired or complacent.

Strategic Planning 79

Strategic Planning Advertising Consultative Planning 79

Strategy Driven

FEBRUARY 3, 2012

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Marketing Program. Direct marketing.

Positioning 50

Positioning Company Strategic Planning Guidelines 50