The Branding Power of the Prank
Harvard Business Review
APRIL 1, 2013
Let's stipulate that the humor behind your prank is the self-effacing kind that plays on your own quirks rather than the cruel, "kick me" kind that makes sport of your victim's gullibility. If you're looking for any more argument that there's a positive ROI on April foolery, think of this. Sadly, the idea died in committee here.
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