article thumbnail

How to Start Up Your Own Business

Strategy Driven

Today, besides direct marketing, using digital marketing to its fullest extent will ensure that people get to know about you, quickly! Here’s some sound advice – only market when you’re ready to. If no-one knows about it, how can anyone buy from you?

Insurance 116
article thumbnail

The Branding Power of the Prank

Harvard Business Review

Let's stipulate that the humor behind your prank is the self-effacing kind that plays on your own quirks rather than the cruel, "kick me" kind that makes sport of your victim's gullibility. In that case, you are striking exactly the tone that social media applauds brands for in other instances. Sadly, the idea died in committee here.

Brand 8