article thumbnail

How to Start Up Your Own Business

Strategy Driven

The expert market research writer at best essays , says that if it’s something brand new, then the field is wide open, and your business may fly very early on in its existence. Once you have everything in place, get to market your company. Here’s some sound advice – only market when you’re ready to. Conclusion.

Insurance 117
article thumbnail

The Branding Power of the Prank

Harvard Business Review

Let's stipulate that the humor behind your prank is the self-effacing kind that plays on your own quirks rather than the cruel, "kick me" kind that makes sport of your victim's gullibility. In that case, you are striking exactly the tone that social media applauds brands for in other instances. Sadly, the idea died in committee here.

Brand 8