When AI Becomes the New Face of Your Brand
Harvard Business Review
JUNE 27, 2017
Executives should also be wary of how AI increases the dangers of brand disintermediation. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. Indeed, Siri seems more persona than product. The Curious Incident of Brand Disintermediation.
10 
Let's personalize your content