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Lessons from the Industry Formerly Known as "The Record Business"

Harvard Business Review

As such, the traditional music industry — be that companies that make and distribute records, publishers who collect performance royalties and create sync opportunities, concert promoters, or merchandisers — should be regarded primarily as service providers to artists. But it's not all bad news.

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How to Succeed in Business by Bundling – and Unbundling

Harvard Business Review

Yes, digital technology enables a lot of unbundling. Andreessen: I think a lot of it is based on the underlying technology change. The way I think about it is — at least in the world that I work in, sort of tech and Internet media — bundles emerge as a consequence of the current technology. But new bundles keep appearing.

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