Diversity Management by Objectives Marketing Objective 
Ask Atma
JANUARY 2, 2011
And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.). Measurable.
Harvard Business Review
NOVEMBER 13, 2015
One of the big challenges for the people leading global sales organizations is figuring out the right way to set pay for for salespeople who work in vastly different countries and markets. Each country has its own market dynamics, business culture, laws, and availability of data for measuring performance.
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