The Stakeholders You Need to Close a Big Deal
Harvard Business Review
JULY 11, 2014
In the face of the global capital meltdown the only way to procure large sums was from corporate investors. The ask: invest $35 million for exclusive bundling rights to the US market. Cool new technology, new market for AT&T, competitive pressure, etc. The decision maker at AT&T was CEO Randall Stephenson.
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