The Stakeholders You Need to Close a Big Deal
Harvard Business Review
JULY 11, 2014
In the face of the global capital meltdown the only way to procure large sums was from corporate investors. The decision maker at AT&T was CEO Randall Stephenson. Pete spent 9 months helping us build a solid platform of credibility that would limit Stephenson’s risk if the investment turned out to be bad.
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