The Online Ad Scams Every Marketer Should Watch Out For
Harvard Business Review
OCTOBER 13, 2015
Your company is probably less fortunate in the markets it serves, and if you don’t buy your trademark as a keyword to show your search ads, Google will try to sell your trademark to your competitors, a tactic which some courts have allowed. The Way Forward: Aligning Incentives for Marketing Managers. Mere speculation, you worry?
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