Early Adopters Innovation Marketing Wilde 
Harvard Business Review
DECEMBER 20, 2010
Its appearance marks a markets' phase transition from early adopters to mega-profits. Because early adopters are used to products that break. They mostly don't care about being able to step back from the brink — that's the price they pay for being early adopters. The feature? It was a big deal.
Harvard Business Review
MAY 28, 2014
Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy.
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