EBITDA Goal Marketing Technology 
Harvard Business Review
JUNE 29, 2012
For years, companies have been pouring money into people, processes, and technology that can help them manage risk. But what about the more strategic risk areas, such as those related to emerging market entry or acquisition growth strategies? They clearly generate higher growth in revenue, EBITDA, and EBITDA/EV.
Strategy Driven
MARCH 18, 2011
In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”
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