Uber Shows How Not to Apply Behavioral Economics

Harvard Business

In a paper published in 2009 , Alex Haynes and colleagues examined the use and effectiveness of checklists in eight hospitals in eight cities in the Unites States. Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. All four groups increased their implementation of fuel-efficient behaviors. It’s a well-documented social-science finding called the Hawthorne effect.)