Efficiency Lean Manufacturing Marketing Planning 
Strategy Driven
SEPTEMBER 28, 2020
It makes sure that all departments including sales, marketing, commerce and service have a shared view of every customer. Keeping track of your customers’ needs and concerns allows you to support them and run your business more effectively and efficiently. It is a Japanese scheduling system for lean manufacturing.
Harvard Business Review
FEBRUARY 16, 2017
Cleaning up data downstream is expensive and not scalable, because data is a byproduct of business processes and operations like marketing, sales, plant operations, and so on. A large durable goods manufacturer wanted to quantify the value of the IT portfolio to its product development function.
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