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From Zipcar to the Sharing Economy

Harvard Business Review

But in the world of new "sharing economy" models that generate efficiency gains, theirs is just the tip of the iceberg. True, they pioneered the creative use of technology to open up flexible new ways of renting a car. The digitization of social brings real-world trust and social capital online.

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What We Talk About When We Talk About "Social"

Harvard Business Review

The idea was that if we use social tools, we would share information freely both within the organization and external marketplaces. The specific definition in his book of the same name was how "how the Web 2.0 Sometimes people use the term Social Capitalism to get to this same idea. social media and social business.

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