End the Religion of ROE
Harvard Business Review
OCTOBER 20, 2011
Conversely, why market cigarettes? DuPont sent Donaldson Brown, a promising engineer-turned-finance staffer, to Detroit to sort things out, and sort them out he did. In their pursuit of margin, marketers sought market power even to the point of monopoly, requiring antitrust laws to cry stop at the last moment of the end game.
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