The U.S. Media’s Problems Are Much Bigger than Fake News and Filter Bubbles
Harvard Business Review
JANUARY 5, 2017
Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. ” It explains why firms that have anchored their strategies to content have ceded digital leadership to those that have focused on connections. Bigger marketing budgets may not pay off.
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