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Bring Back the General Manager

Harvard Business Review

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. At one time general managers were at the center of the action.

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Building a Software Start-Up Inside GE

Harvard Business Review

As Marco Annunziata , Chief Economist at GE, told me, “We’re no longer selling customers just a jet engine, a locomotive, or a wind turbine; we’re bringing data and actionable solutions along with the hardware to reduce costs and improve performance.” The next question was where to establish the software center.