Pricing Strategy: Pricking the Veil of Value Exchange
Strategy Driven
MARCH 30, 2011
Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. Proper monitoring techniques, decision processes, analytics, and incentives must be implemented to enhance the firm’s discounting decisions. Pricing is a strategic challenge, not an engineering challenge.
50 
Let's personalize your content