Engineering, Marketing Mix and Mass Marketing

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Engineering

Marketing Mix

Mass Marketing

Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

NOVEMBER 24, 2010

They've been finely engineered, instead, to do. For example, if you're just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.

Short-term

Short-term Mass Marketing Marketing Mix Taylorism

Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

NOVEMBER 24, 2010

Theyve been finely engineered, instead, to do. For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.

Short-term

Short-term Guidelines Mass Marketing Telecommunications

Leadership Digital

Making Room for Reflection Is a Strategic Imperative

Making Room for Reflection Is a Strategic Imperative

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