Remove Engineering Remove Marketing Remove Merchandising Remove Welch
article thumbnail

An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. search engine company Inktomi in 2002.

article thumbnail

Why Your Company Culture Should Match Your Brand

Harvard Business Review

Rarely do people point to encouraging employees to disagree with their managers, as Amazon does, or firing top performers, as Jack Welch did at GE. Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth.

Brand 8