Harvard Business Review

NOVEMBER 17, 2011

Executives set value propositions for their products — the target market segments, the benefits they provide, and their prices. Steve is a tall, 54-year-old manufacturing executive. Ethically-challenged places are no fun." We could debate whether those industries pose ethical issues, but that's not the point.

Market Segmentation 15

Market Segmentation Ethics Career Operations 15

Harvard Business Review

JANUARY 29, 2016

For a variety of reasons — cultural, not being aware of cheaper men’s products, brand loyalty, the work necessary to band together to protest higher prices — markets for women’s products carry a higher price than men’s goods. The free market provides wide latitude in setting prices.

Price 8

Price Market Segmentation Ethics Morale 8

Harvard Business Review

MARCH 30, 2016

Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. Put bluntly, executives who can’t get their robots to do a better job may lose their own. “Why would you treat them differently?”

Review 8

Review Kaplan Kaizen Performance Review 8