Remove Ethics Remove Film Remove Marketing Remove Reputation
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CEO Next Door Book Reveals Four Key Behaviors Of Successful CEOs And Busts CEO Myths

Eric Jacobson

And hiring or holding onto the wrong CEOs costs shareholders an estimated $112 billion in lost market value every year. The art of apology can make the difference between lost trust and ruined reputations and emerging stronger than ever.” Furthermore, 97 percent of low-performing CEOs scored high on work ethic.

CEO 50
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

Yet, it’s essential to your reputation. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. The CEO’s reputation for trustworthiness had been wounded forever. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.

Company 62
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

Yet, it’s essential to your reputation. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. The CEO’s reputation for trustworthiness had been wounded forever. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.

Company 50
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McDonald’s and the Challenges of a Modern Supply Chain

Harvard Business Review

Transparency needs a long game; reputational problems don’t mend fast. Few firms have faced such reputational challenges as McDonald’s. The trouble is bad reputations aren’t lost that easily. Question: What does an ethical shirt factory look like? Global operations need consistent global standards.

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Gates, Buffet, Zuckerberg, and Strategic Generosity Lessons

Harvard Business Review

Just ask companies that offer a strategic business case for getting involved with communities in emerging markets. Zuckerberg's $100 million gift to Newark coincided with the release of an unflattering film portrait led to some concern that the announcement would be viewed as a publicity stunt. Generosity is not always well-received.