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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Its strategy to get out ahead of the competition rested on the innovative, hard, vacuum-sealed packaging its then-parent company, Jacob Suchard, was using in Europe at the time. It made sense, because we looked at the competition as our well-financed enemy, and so there was no way we could win at the spending war,” says Bell. “So

Brand 100
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There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business Review

Tactical performance is how effectively your organization sticks to its strategy. The second type, known as adaptive performance , is how effectively your organization diverges from its strategy. military says, volatility, uncertainty, complexity, and ambiguity , where technology and strategy changes rapidly.