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On Creative Accounting: Two Creativity Myths

Harvard Business Review

Wall Street's " financial innovations " of recent years seem to have given creativity a bad name. Two myths about creativity underlie the squeamishness: First, that creativity is morally, ethically good. Notice: That second part of the creativity definition — "appropriate to some goal" — doesn't mean that the goal is necessarily ethical. How can leaders increase the odds that creative work will stay tied to ethical values?